/* Ampliris IA - styles partagés des pages (landing, Amplification, blog) */
:root{
    --paper:#FFFFFF;--bone:#FAF7F2;--ink:#1C1A17;--graphite:#6A645C;--mist:#E9E3DA;
    --clay-700:#8F3F26;--clay-600:#C05A38;--clay-200:#ECC6B2;--clay-50:#F8ECE4;
    --serif:'Cormorant Garamond',Georgia,serif;--sans:'Jost',Arial,sans-serif;
    --shadow:0 24px 60px -28px rgba(28,26,23,.28);
    --shadow-lg:0 40px 90px -40px rgba(28,26,23,.42);
  }
  *{box-sizing:border-box;margin:0;padding:0;}
  html{scroll-behavior:smooth;}
  body{font-family:var(--sans);color:var(--ink);background:var(--paper);line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden;position:relative;}

  /* ===== FOND PREMIUM : épuré, blanc franc + une lumière chaude très subtile ===== */
  .bg-layer{position:fixed;inset:0;z-index:-2;pointer-events:none;
    background:
      radial-gradient(75% 55% at 50% -12%, rgba(236,198,178,.16), transparent 72%),
      linear-gradient(180deg,#FFFFFF 0%, #FDFCFA 62%, #FBF8F4 100%);}
  /* grain retiré : fond 100 % propre (pas d'image de fond) */
  .bg-grain{display:none;}

  .wrap{max-width:1120px;margin:0 auto;padding:0 40px;}
  a{text-decoration:none;color:inherit;}
  .mk{display:inline-block;line-height:0;}
  .mk svg{display:block;width:100%;height:100%;}

  .btn{display:inline-flex;align-items:center;gap:8px;font-family:var(--sans);font-weight:500;font-size:15px;padding:13px 26px;border-radius:100px;transition:.2s ease;cursor:pointer;border:none;}
  .btn-primary{background:var(--clay-600);color:#fff;box-shadow:0 10px 26px -12px rgba(192,90,56,.7);}
  .btn-primary:hover{background:var(--clay-700);transform:translateY(-1px);}
  .btn-ghost{border:1px solid var(--mist);color:var(--ink);background:rgba(255,255,255,.6);}
  .btn-ghost:hover{border-color:var(--clay-600);color:var(--clay-600);}
  .btn-light{background:#fff;color:var(--clay-700);}
  .btn-light:hover{background:var(--clay-50);}

  .eyebrow{font-family:var(--sans);font-size:12px;font-weight:500;letter-spacing:4px;text-transform:uppercase;color:var(--clay-600);margin-bottom:18px;}
  h2{font-family:var(--serif);font-weight:600;font-size:46px;line-height:1.08;letter-spacing:-1px;}
  h2 em{font-style:italic;color:var(--clay-600);}

  /* NAV */
  nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,0.72);backdrop-filter:blur(14px);border-bottom:1px solid transparent;transition:border-color .3s,box-shadow .3s;}
  nav.scrolled{border-bottom:1px solid var(--mist);box-shadow:0 6px 24px -18px rgba(28,26,23,.5);}
  nav .in{display:flex;align-items:center;justify-content:space-between;padding:16px 0;}
  .brand{display:flex;align-items:center;gap:12px;}
  .brand .mk{width:34px;height:34px;}
  .brand .w{font-family:var(--serif);font-weight:600;font-size:28px;letter-spacing:-1px;}
  .brand .w .ia{font-family:'Inter',sans-serif;font-weight:600;font-size:12px;letter-spacing:2px;color:var(--clay-600);vertical-align:super;margin-left:4px;}
  nav .links{display:flex;align-items:center;gap:28px;font-size:14px;color:var(--graphite);}
  nav .links a:not(.btn){position:relative;}
  nav .links a:not(.btn)::after{content:"";position:absolute;left:0;bottom:-4px;width:0;height:1.5px;background:var(--clay-600);transition:width .25s;}
  nav .links a:not(.btn):hover{color:var(--ink);}
  nav .links a:not(.btn):hover::after{width:100%;}
  .burger{display:none;flex-direction:column;gap:5px;background:none;border:none;cursor:pointer;padding:8px;}
  .burger span{width:24px;height:2px;background:var(--ink);border-radius:2px;transition:.3s;}
  body.menu-open .burger span:nth-child(1){transform:translateY(7px) rotate(45deg);}
  body.menu-open .burger span:nth-child(2){opacity:0;}
  body.menu-open .burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg);}

  /* HERO */
  .hero{padding:90px 0 70px;display:grid;grid-template-columns:1.05fr 0.95fr;gap:54px;align-items:center;}
  .hero .badge{display:inline-flex;align-items:center;gap:8px;background:var(--clay-50);color:var(--clay-700);font-size:13px;font-weight:500;padding:7px 16px;border-radius:100px;margin-bottom:26px;}
  .hero h1{font-family:var(--serif);font-weight:600;font-size:70px;line-height:1.02;letter-spacing:-2px;}
  .hero h1 em{font-style:italic;color:var(--clay-600);}
  .hero .lead{font-size:18px;color:var(--graphite);max-width:490px;margin:24px 0 14px;}
  .hero .sub{font-size:15px;color:var(--ink);max-width:480px;margin-bottom:30px;font-weight:500;}
  .hero .cta{display:flex;gap:14px;flex-wrap:wrap;}
  /* portrait premium encadré + anneaux */
  .portrait{position:relative;justify-self:center;width:100%;max-width:420px;aspect-ratio:4/5;}
  .portrait .ring{position:absolute;border:1px solid var(--clay-200);border-radius:50%;opacity:.6;z-index:0;}
  .portrait .ring.r1{width:118%;height:94%;left:-9%;top:3%;animation:spin 42s linear infinite;}
  .portrait .ring.r2{width:90%;height:74%;left:5%;top:13%;animation:spin 30s linear infinite reverse;}
  .portrait .frame{position:absolute;inset:0;z-index:1;border-radius:26px;overflow:hidden;border:1px solid var(--mist);box-shadow:var(--shadow-lg);background:var(--bone);}
  .portrait .frame img{width:100%;height:100%;object-fit:cover;object-position:50% 22%;}
  .portrait .chip{position:absolute;z-index:2;bottom:18px;left:50%;transform:translateX(-50%);display:inline-flex;align-items:center;gap:9px;background:rgba(255,255,255,.92);backdrop-filter:blur(6px);border:1px solid var(--mist);border-radius:100px;padding:9px 18px;font-size:13px;font-weight:500;box-shadow:var(--shadow);white-space:nowrap;}
  .portrait .chip .dot{width:9px;height:9px;border-radius:50%;background:#2Fae6b;box-shadow:0 0 0 4px rgba(47,174,107,.18);animation:pulse 2.4s infinite;}
  @keyframes pulse{0%,100%{opacity:1}50%{opacity:.45}}
  @keyframes spin{to{transform:rotate(360deg)}}

  /* STATS */
  .stats{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--mist);border-bottom:1px solid var(--mist);}
  .stat{padding:38px 30px;text-align:center;position:relative;}
  .stat + .stat::before{content:"";position:absolute;left:0;top:24%;height:52%;width:1px;background:var(--mist);}
  .stat .n{font-family:var(--serif);font-weight:600;font-size:52px;line-height:1;color:var(--clay-600);letter-spacing:-1.5px;}
  .stat .l{font-weight:500;font-size:15px;margin-top:10px;}
  .stat .s{font-size:13px;color:var(--graphite);margin-top:4px;}

  section{padding:100px 0;}
  .center{text-align:center;max-width:740px;margin:0 auto;}
  .center p{font-size:18px;color:var(--graphite);margin-top:16px;}
  .lede{font-size:18px;color:var(--graphite);}

  /* BENEFITS */
  .benes{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;padding:54px 0 0;}
  .bene{border:1px solid var(--mist);border-radius:18px;padding:28px 24px;background:rgba(255,255,255,.7);transition:transform .28s ease,box-shadow .28s ease,border-color .28s ease;}
  .bene:hover{transform:translateY(-6px);box-shadow:var(--shadow);border-color:var(--clay-200);}
  .bene .bt{font-weight:500;font-size:17px;margin-bottom:5px;}
  .bene .bs{font-size:14px;color:var(--graphite);line-height:1.5;}
  /* Badge d'icône visuel (remplace le logo répété sur les cartes) */
  .vicon{display:inline-flex;align-items:center;justify-content:center;width:54px;height:54px;border-radius:15px;background:var(--clay-50);border:1px solid var(--clay-200);color:var(--clay-600);margin-bottom:16px;transition:transform .3s ease,background .3s ease,color .3s ease,box-shadow .3s ease;}
  .vicon svg{width:27px;height:27px;display:block;}
  .bene:hover .vicon,.pain:hover .vicon{background:var(--clay-600);color:#fff;transform:translateY(-2px) rotate(-5deg) scale(1.06);box-shadow:0 12px 26px -10px rgba(192,90,56,.75);}

  /* ABOUT */
  .about{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;}
  .about .lead-q{font-family:var(--serif);font-style:italic;font-size:27px;line-height:1.32;letter-spacing:-.4px;color:var(--ink);margin-bottom:22px;}
  .about p{font-size:16px;color:var(--graphite);margin-bottom:16px;}
  .about .stack{margin-top:24px;display:flex;flex-wrap:wrap;gap:10px;}
  .about .stack span{font-size:13px;background:#fff;border:1px solid var(--mist);color:var(--ink);padding:7px 14px;border-radius:100px;}

  /* CONVICTION */
  .conviction{background:var(--ink);border-radius:28px;padding:76px 56px;text-align:center;color:#fff;position:relative;overflow:hidden;}
  .conviction::before{content:"";position:absolute;inset:0;background:radial-gradient(60% 90% at 50% -10%,rgba(192,90,56,.24),transparent 60%);}
  .conviction>*{position:relative;}
  .conviction .mk{width:48px;height:48px;margin:0 auto 26px;}
  .conviction blockquote{font-family:var(--serif);font-weight:500;font-style:italic;font-size:34px;line-height:1.32;letter-spacing:-0.5px;max-width:820px;margin:0 auto;}
  .conviction blockquote em{color:var(--clay-200);font-style:italic;}
  .conviction .by{margin-top:24px;font-size:14px;color:#C9C3BA;letter-spacing:0.5px;}

  /* VIDEO */
  .video-block{margin-top:50px;}
  .video-frame{position:relative;width:100%;aspect-ratio:16/9;border-radius:22px;overflow:hidden;border:1px solid var(--mist);box-shadow:var(--shadow);background:var(--ink);cursor:pointer;}
  .video-frame iframe{position:absolute;inset:0;width:100%;height:100%;border:0;}
  .video-frame .thumb{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;}
  .video-frame .scrim{position:absolute;inset:0;background:linear-gradient(180deg,rgba(28,26,23,.05),rgba(28,26,23,.55));transition:background .3s;}
  .video-frame:hover .scrim{background:linear-gradient(180deg,rgba(28,26,23,.12),rgba(28,26,23,.62));}
  .video-frame .play{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:84px;height:84px;border-radius:50%;background:var(--clay-600);display:flex;align-items:center;justify-content:center;box-shadow:0 16px 40px -10px rgba(192,90,56,.8);transition:transform .25s,background .25s;}
  .video-frame:hover .play{transform:translate(-50%,-50%) scale(1.07);background:var(--clay-700);}
  .video-frame .play svg{width:30px;height:30px;margin-left:5px;}
  .video-frame .vlabel{position:absolute;left:0;right:0;bottom:0;padding:26px 30px;color:#fff;display:flex;align-items:flex-end;justify-content:space-between;gap:16px;flex-wrap:wrap;}
  .video-frame .vlabel .vt{font-family:var(--serif);font-weight:600;font-size:24px;letter-spacing:-.4px;}
  .video-frame .vlabel .vd{font-size:13px;color:#E8E2D8;}
  .video-frame .ytmark{display:inline-flex;align-items:center;gap:7px;font-size:12px;letter-spacing:1px;text-transform:uppercase;color:#fff;background:rgba(255,255,255,.14);padding:6px 12px;border-radius:100px;backdrop-filter:blur(4px);}
  .video-frame.empty{cursor:default;display:flex;align-items:center;justify-content:center;background:radial-gradient(120% 120% at 50% 10%,#26221d,#161410);}
  .video-frame.empty .scrim,.video-frame.empty .play,.video-frame.empty .vlabel{display:none;}
  .video-empty-inner{text-align:center;color:#fff;padding:30px;max-width:460px;}
  .video-empty-inner .mk{width:54px;height:54px;margin:0 auto 18px;color:var(--clay-200);}
  .video-empty-inner h3{font-family:var(--serif);font-weight:600;font-size:26px;margin-bottom:10px;}
  .video-empty-inner p{font-size:14px;color:#C9C3BA;line-height:1.6;}
  .video-empty-inner code{font-family:ui-monospace,Menlo,monospace;font-size:13px;background:rgba(255,255,255,.1);padding:2px 7px;border-radius:6px;color:#fff;}
  .video-note{margin-top:18px;font-size:13.5px;color:var(--graphite);}
  .video-note a{color:var(--clay-600);font-weight:500;}

  /* OFFERS */
  .offers{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:54px;align-items:stretch;}
  .offer{border:1px solid var(--mist);border-radius:20px;padding:42px 38px;transition:.25s ease;position:relative;display:flex;flex-direction:column;background:rgba(255,255,255,.75);backdrop-filter:blur(4px);}
  .offer:hover{border-color:var(--clay-600);transform:translateY(-6px);box-shadow:var(--shadow);}
  .offer.feature{border:2px solid var(--clay-600);box-shadow:var(--shadow);background:#fff;}
  .offer .ribbon{position:absolute;top:-13px;left:38px;background:var(--clay-600);color:#fff;font-size:11px;font-weight:600;letter-spacing:1.5px;text-transform:uppercase;padding:5px 13px;border-radius:100px;}
  .offer .tier{font-size:12px;font-weight:500;letter-spacing:2px;text-transform:uppercase;color:var(--clay-600);margin-bottom:12px;}
  .offer h3{font-family:var(--serif);font-weight:600;font-size:32px;letter-spacing:-0.6px;margin-bottom:8px;}
  .offer .price{font-family:var(--serif);font-weight:600;font-size:30px;color:var(--ink);letter-spacing:-1px;margin-bottom:2px;}
  .offer .price small{font-family:var(--sans);font-size:14px;font-weight:400;color:var(--graphite);letter-spacing:0;}
  .offer .price-sur{font-family:var(--serif);font-style:italic;font-size:23px;color:var(--graphite);}
  .offer .pnote{font-size:12.5px;color:var(--graphite);margin:2px 0 18px;}
  .offer p.desc{font-size:15px;color:var(--graphite);margin-bottom:20px;}
  .offer ul{list-style:none;display:flex;flex-direction:column;gap:10px;margin-bottom:28px;}
  .offer li{font-size:14px;color:var(--ink);padding-left:24px;position:relative;line-height:1.45;}
  .offer li::before{content:"";position:absolute;left:0;top:6px;width:14px;height:14px;border-radius:50%;background:var(--clay-50);border:1px solid var(--clay-200);}
  .offer li::after{content:"";position:absolute;left:4px;top:9px;width:6px;height:4px;border-left:1.5px solid var(--clay-600);border-bottom:1.5px solid var(--clay-600);transform:rotate(-45deg);}
  .offer .ofoot{margin-top:auto;}
  .offer .ofoot .btn{width:100%;justify-content:center;}
  .offers-foot{margin-top:30px;text-align:center;font-size:15px;color:var(--graphite);}
  .offers-foot a{color:var(--clay-600);font-weight:500;}

  /* METHODE (renforcée + connecteur + animation) */
  .method{position:relative;overflow:hidden;background:linear-gradient(180deg,#FFFFFF,var(--bone));border-radius:28px;padding:70px 56px;border:1px solid var(--mist);box-shadow:var(--shadow);}
  .steps{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:54px;position:relative;}
  .steps::before{content:"";position:absolute;left:11%;right:11%;top:36px;height:2px;background:repeating-linear-gradient(90deg,var(--clay-200) 0 7px,transparent 7px 18px);z-index:0;}
  .step{position:relative;z-index:1;text-align:center;}
  .step .sn{font-family:var(--serif);font-weight:700;font-size:32px;color:#fff;width:72px;height:72px;border-radius:50%;background:var(--clay-600);display:flex;align-items:center;justify-content:center;margin:0 auto 20px;box-shadow:0 16px 30px -10px rgba(192,90,56,.9);transition:transform .3s ease,background .3s ease;}
  .step:hover .sn{transform:translateY(-5px) scale(1.09);background:var(--clay-700);}
  .step h4{font-family:var(--sans);font-weight:600;font-size:19px;margin-bottom:8px;}
  .step p{font-size:14px;color:var(--graphite);}
  .method .foot{text-align:center;margin-top:46px;font-family:var(--serif);font-style:italic;font-size:22px;color:var(--ink);}
  @media(max-width:880px){.steps::before{display:none;}}

  /* POUR QUI */
  .who{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;}
  .who .tags{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px;}
  .who .tags span{font-size:14px;background:var(--clay-50);color:var(--clay-700);padding:9px 18px;border-radius:100px;}

  /* TESTIMONIALS */
  .tst-head{text-align:center;max-width:720px;margin:0 auto 44px;}
  .marquee{position:relative;overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);}
  .marquee + .marquee{margin-top:22px;}
  .track{display:flex;width:max-content;animation:scroll 70s linear infinite;will-change:transform;}
  .track.rev{animation-direction:reverse;}
  .marquee:hover .track{animation-play-state:paused;}
  @keyframes scroll{from{transform:translateX(0)}to{transform:translateX(-50%)}}
  .tcard{flex:0 0 360px;margin-right:22px;background:#fff;border:1px solid var(--mist);border-radius:18px;padding:28px 28px 24px;box-shadow:0 18px 40px -34px rgba(28,26,23,.5);display:flex;flex-direction:column;}
  .tcard .stars{color:var(--clay-600);font-size:14px;letter-spacing:2px;margin-bottom:14px;}
  .tcard .q{font-size:15px;color:var(--ink);line-height:1.6;flex:1;}
  .tcard .who-row{display:flex;align-items:center;gap:12px;margin-top:20px;padding-top:18px;border-top:1px solid var(--mist);}
  .tcard .av{width:42px;height:42px;border-radius:50%;background:var(--clay-50);color:var(--clay-700);border:1px solid var(--clay-200);display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-weight:600;font-size:18px;flex-shrink:0;}
  .tcard .nm{font-weight:500;font-size:14.5px;}
  .tcard .rl{font-size:12.5px;color:var(--graphite);line-height:1.35;}

  /* BLOG */
  .cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:22px;margin-top:46px;}
  .card{border:1px solid var(--mist);border-radius:18px;overflow:hidden;display:flex;flex-direction:column;color:inherit;transition:.25s ease;background:#fff;}
  .card:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:var(--clay-200);}
  .card .img{height:170px;background:linear-gradient(135deg,var(--clay-50),#F2E0D4);background-size:cover;background-position:center;position:relative;display:flex;align-items:flex-end;padding:14px;}
  .card[aria-disabled="true"]{cursor:default;}
  .card[aria-disabled="true"]:hover{transform:none;box-shadow:none;border-color:var(--mist);}
  .card .img .soon{font-size:11px;letter-spacing:1px;text-transform:uppercase;background:rgba(255,255,255,.9);color:var(--clay-700);padding:4px 11px;border-radius:100px;font-weight:500;}
  .card .body{padding:24px 26px;display:flex;flex-direction:column;flex:1;}
  .card .cat{font-size:11px;letter-spacing:2px;text-transform:uppercase;color:var(--clay-600);font-weight:500;}
  .card h3{font-family:var(--serif);font-weight:600;font-size:23px;margin:8px 0;letter-spacing:-.4px;line-height:1.2;}
  .card .ex{font-size:14px;color:var(--graphite);flex:1;}
  .card .more{font-size:13px;color:var(--clay-600);font-weight:500;margin-top:16px;}

  /* FAQ */
  .faq{max-width:820px;margin:46px auto 0;}
  .qa{border-bottom:1px solid var(--mist);}
  .qa summary{list-style:none;cursor:pointer;padding:24px 6px;display:flex;justify-content:space-between;align-items:center;gap:20px;font-family:var(--serif);font-weight:600;font-size:22px;letter-spacing:-.3px;}
  .qa summary::-webkit-details-marker{display:none;}
  .qa summary .ic{flex-shrink:0;width:26px;height:26px;border-radius:50%;border:1px solid var(--mist);position:relative;transition:.25s;}
  .qa summary .ic::before,.qa summary .ic::after{content:"";position:absolute;background:var(--clay-600);border-radius:2px;left:50%;top:50%;transition:.25s;}
  .qa summary .ic::before{width:12px;height:1.5px;transform:translate(-50%,-50%);}
  .qa summary .ic::after{width:1.5px;height:12px;transform:translate(-50%,-50%);}
  .qa[open] summary .ic{background:var(--clay-50);border-color:var(--clay-200);transform:rotate(180deg);}
  .qa[open] summary .ic::after{opacity:0;}
  .qa .a{padding:0 6px 24px;font-size:15.5px;color:var(--graphite);max-width:740px;}

  /* BLINDOC */
  .blindoc-card{background:var(--clay-50);border:1px solid var(--clay-200);border-radius:24px;padding:clamp(36px,5vw,56px);display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:40px;align-items:center;}

  /* CTA */
  .cta-band{background:linear-gradient(135deg,var(--clay-600),var(--clay-700));border-radius:28px;padding:78px 40px;text-align:center;color:#fff;box-shadow:var(--shadow);position:relative;overflow:hidden;}
  .cta-band::after{content:"";position:absolute;inset:0;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.06'/%3E%3C/svg%3E");pointer-events:none;}
  .cta-band>*{position:relative;}
  .cta-band h2{color:#fff;}
  .cta-band h2 em{color:#FBE6DB;font-style:italic;}
  .cta-band p{color:#FBE6DB;font-size:18px;margin:18px auto 14px;max-width:560px;}
  .cta-band .meta{font-size:13px;color:#FBE6DB;opacity:.85;margin-bottom:30px;letter-spacing:.5px;}
  .cta-band .trust{margin-top:24px;font-size:13.5px;color:#FBE6DB;opacity:.9;}

  /* FOOTER */
  footer{padding:60px 0 50px;border-top:1px solid var(--mist);margin-top:100px;}
  footer .top{display:flex;justify-content:space-between;align-items:flex-start;flex-wrap:wrap;gap:30px;}
  footer .brand .w{font-size:26px;}
  footer .fcol h5{font-size:13px;font-weight:500;letter-spacing:1px;text-transform:uppercase;color:var(--graphite);margin-bottom:14px;}
  footer .fcol a{display:block;font-size:14px;color:var(--ink);margin-bottom:9px;transition:color .2s;}
  footer .fcol a:hover{color:var(--clay-600);}
  footer .cols{display:flex;gap:60px;flex-wrap:wrap;}
  footer .legal{margin-top:40px;padding-top:24px;border-top:1px solid var(--mist);font-size:13px;color:var(--graphite);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;}

  /* REVEAL */
  .reveal{opacity:0;transform:translateY(30px) scale(.985);transition:opacity .85s cubic-bezier(.16,.84,.34,1),transform .85s cubic-bezier(.16,.84,.34,1);will-change:opacity,transform;}
  .reveal.in{opacity:1;transform:none;}
  /* apparition en cascade des enfants d'un conteneur */
  .stagger > *{opacity:0;transform:translateY(30px) scale(.985);transition:opacity .8s cubic-bezier(.16,.84,.34,1),transform .8s cubic-bezier(.16,.84,.34,1);}
  .stagger.in > *{opacity:1;transform:none;}
  .stagger.in > *:nth-child(1){transition-delay:.02s}
  .stagger.in > *:nth-child(2){transition-delay:.10s}
  .stagger.in > *:nth-child(3){transition-delay:.18s}
  .stagger.in > *:nth-child(4){transition-delay:.26s}
  .stagger.in > *:nth-child(5){transition-delay:.34s}
  .stagger.in > *:nth-child(6){transition-delay:.42s}
  .stagger.in > *:nth-child(7){transition-delay:.50s}
  .stagger.in > *:nth-child(8){transition-delay:.58s}
  @media (prefers-reduced-motion:reduce){
    .reveal,.stagger > *{opacity:1;transform:none;transition:none;}
    .portrait .ring,.track{animation:none;}
    .track{flex-wrap:wrap;width:auto;justify-content:center;}
    .marquee{-webkit-mask-image:none;mask-image:none;}
    html{scroll-behavior:auto;}
  }

  @media(max-width:880px){
    .hero,.who,.about{grid-template-columns:1fr;}
    .hero{padding-top:60px;}
    .portrait{order:-1;max-width:330px;}
    .stats{grid-template-columns:1fr;}
    .stat + .stat::before{display:none;}
    .stat + .stat{border-top:1px solid var(--mist);}
    .benes{grid-template-columns:1fr 1fr;gap:30px;}
    .offers,.steps{grid-template-columns:1fr;}
    .hero h1{font-size:50px;}
    h2{font-size:34px;}
    .conviction blockquote{font-size:25px;}
    .method,.conviction{padding:48px 26px;}
    .tcard{flex-basis:300px;}
    .burger{display:flex;}
    nav .links{position:fixed;inset:0 0 0 auto;width:min(80vw,330px);flex-direction:column;align-items:flex-start;justify-content:center;gap:24px;background:var(--paper);padding:40px;transform:translateX(100%);transition:transform .32s cubic-bezier(.4,0,.2,1);box-shadow:-20px 0 60px -30px rgba(0,0,0,.4);font-size:18px;}
    body.menu-open nav .links{transform:none;}
    nav .links a:not(.btn){display:block;}
    .video-frame .vlabel .vt{font-size:19px;}
    .wrap{padding:0 22px;}
  }

/* ===== Composants pages dédiées (Amplification, blog) ===== */
/* Newsletter */
.nl{display:flex;gap:10px;flex-wrap:wrap;max-width:500px;}
.nl input{flex:1;min-width:220px;font-family:var(--sans);font-size:15px;padding:13px 20px;border:1px solid var(--mist);border-radius:100px;background:#fff;color:var(--ink);}
.nl input::placeholder{color:var(--graphite);}
.nl input:focus{outline:none;border-color:var(--clay-600);box-shadow:0 0 0 3px rgba(192,90,56,.12);}
.nl button{border:none;cursor:pointer;font-family:var(--sans);font-weight:500;font-size:15px;padding:13px 26px;border-radius:100px;background:var(--clay-600);color:#fff;transition:.2s;white-space:nowrap;}
.nl button:hover{background:var(--clay-700);transform:translateY(-1px);}
.nl-note{font-size:13px;color:var(--graphite);margin-top:10px;}
.nl-note a{color:var(--clay-600);}
.news-band{background:var(--bone);border:1px solid var(--mist);border-radius:24px;padding:clamp(36px,5vw,52px);text-align:center;margin-top:46px;}
.news-band .eyebrow{justify-content:center;}
.news-band h3{font-family:var(--serif);font-weight:600;font-size:clamp(26px,4vw,34px);letter-spacing:-.5px;}
.news-band h3 em{font-style:italic;color:var(--clay-600);}
.news-band p{color:var(--graphite);font-size:16px;margin:12px auto 24px;max-width:540px;}
.news-band .nl{margin:0 auto;justify-content:center;}

/* Hero de sous-page (centré) */
.page-hero{text-align:center;max-width:840px;margin:0 auto;padding:78px 0 26px;}
.page-hero .badge{display:inline-flex;align-items:center;gap:8px;background:var(--clay-50);color:var(--clay-700);font-size:13px;font-weight:500;padding:7px 16px;border-radius:100px;margin-bottom:24px;}
.page-hero h1{font-family:var(--serif);font-weight:600;font-size:clamp(44px,7vw,80px);line-height:1.02;letter-spacing:-2px;}
.page-hero h1 em{font-style:italic;color:var(--clay-600);}
.page-hero .lead{font-size:19px;color:var(--graphite);max-width:640px;margin:24px auto 32px;}
.page-hero .cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}

/* Cartes problématique client */
.pains{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:20px;margin-top:42px;}
.pain{border:1px solid var(--mist);border-radius:18px;padding:28px;background:rgba(255,255,255,.75);transition:.2s;}
.pain:hover{border-color:var(--clay-200);transform:translateY(-4px);box-shadow:var(--shadow);}
.pain .mk{width:30px;height:30px;margin-bottom:14px;}
.pain h4{font-weight:500;font-size:18px;margin-bottom:6px;}
.pain p{font-size:14.5px;color:var(--graphite);line-height:1.55;}

/* Checklist "ce qu'on construit" */
.build{display:grid;grid-template-columns:1fr 1fr;gap:14px 34px;margin-top:38px;}
.build .it{display:flex;gap:13px;align-items:flex-start;font-size:16px;color:var(--ink);}
.build .it .ck{flex-shrink:0;width:24px;height:24px;border-radius:50%;background:var(--clay-50);border:1px solid var(--clay-200);position:relative;margin-top:2px;}
.build .it .ck::after{content:"";position:absolute;left:8px;top:6px;width:6px;height:10px;border-right:2px solid var(--clay-600);border-bottom:2px solid var(--clay-600);transform:rotate(40deg);}
@media(max-width:760px){.build{grid-template-columns:1fr;}}

/* En-tête de page blog */
.blog-hero{text-align:center;max-width:720px;margin:0 auto;padding:70px 0 10px;}
.blog-hero h1{font-family:var(--serif);font-weight:600;font-size:clamp(40px,6vw,64px);line-height:1.04;letter-spacing:-1.5px;}
.blog-hero h1 em{font-style:italic;color:var(--clay-600);}
.blog-hero p{font-size:18px;color:var(--graphite);max-width:560px;margin:18px auto 0;}
.card .img.has{background-size:cover;background-position:center;}

/* ===== Pages légales ===== */
.legal-head{max-width:760px;margin:0 auto;padding:72px 28px 6px;}
.legal-head .eyebrow{margin-bottom:0;}
.legal-head h1{font-family:var(--serif);font-weight:600;font-size:clamp(36px,5.2vw,54px);letter-spacing:-1px;line-height:1.05;margin-top:14px;}
.legal-head h1 em{font-style:italic;color:var(--clay-600);}
.legal{max-width:760px;margin:0 auto;padding:8px 28px 50px;}
.legal .updated{font-size:13px;color:var(--graphite);margin-bottom:26px;}
.legal h2{font-family:var(--serif);font-weight:600;font-size:27px;letter-spacing:-.4px;margin:40px 0 12px;color:var(--ink);}
.legal h3{font-size:16px;font-weight:600;margin:22px 0 6px;}
.legal p{font-size:16px;color:#3a3631;line-height:1.7;margin:0 0 14px;}
.legal ul{padding-left:0;list-style:none;margin:0 0 16px;}
.legal li{font-size:16px;color:#3a3631;line-height:1.65;padding-left:24px;position:relative;margin-bottom:10px;}
.legal li::before{content:"";position:absolute;left:2px;top:11px;width:7px;height:7px;border-radius:50%;background:var(--clay-50);border:1.5px solid var(--clay-600);}
.legal a{color:var(--clay-700);border-bottom:1px solid var(--clay-200);}
.legal a:hover{border-color:var(--clay-600);}
.legal .ph{background:var(--clay-50);border:1px dashed var(--clay-200);color:var(--clay-700);padding:1px 8px;border-radius:6px;font-size:14.5px;white-space:nowrap;}
.legal .note{background:var(--bone);border:1px solid var(--mist);border-radius:14px;padding:18px 22px;font-size:14.5px;color:var(--graphite);margin:20px 0;}
.legal .note strong{color:var(--ink);}

/* ===== HERO premium centré (sans photo) ===== */
.hero-c{position:relative;text-align:center;max-width:900px;margin:0 auto;padding:104px 0 76px;}
.hero-c .emblem{position:absolute;z-index:0;top:-10px;left:50%;transform:translateX(-50%);width:580px;max-width:92%;opacity:.13;pointer-events:none;}
.hero-c .emblem svg{width:100%;height:auto;display:block;}
.hero-c > *{position:relative;z-index:1;}
.hero-c .badge{display:inline-flex;align-items:center;gap:8px;background:var(--clay-50);color:var(--clay-700);font-size:13px;font-weight:500;padding:7px 16px;border-radius:100px;margin-bottom:26px;}
.hero-c h1{font-family:var(--serif);font-weight:600;font-size:clamp(48px,8.2vw,88px);line-height:1.06;letter-spacing:-2.5px;}
.hero-c h1 em{font-style:italic;color:var(--clay-600);}
.hero-c .lead{font-size:19px;color:var(--graphite);max-width:600px;margin:26px auto 32px;}
.hero-c .cta{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}
.hero-c .trust{display:inline-flex;align-items:center;gap:14px;flex-wrap:wrap;justify-content:center;margin-top:36px;font-size:14px;color:var(--graphite);background:rgba(255,255,255,.6);border:1px solid var(--mist);padding:10px 20px;border-radius:100px;}
.hero-c .trust .avatars{display:flex;}
.hero-c .trust .avatars span{width:34px;height:34px;border-radius:50%;border:2px solid var(--paper);background:var(--clay-50);color:var(--clay-700);display:flex;align-items:center;justify-content:center;font-family:var(--serif);font-weight:600;font-size:13px;margin-left:-10px;}
.hero-c .trust .avatars span:first-child{margin-left:0;}
.hero-c .trust .stars{color:var(--clay-600);letter-spacing:2px;font-size:13px;}
.hero-c .trust b{color:var(--ink);font-weight:600;}

/* Portrait dans la section "Qui je suis" */
.portrait-about{position:relative;max-width:380px;justify-self:start;}
.portrait-about::after{content:"";position:absolute;right:-18px;bottom:-18px;width:80%;height:82%;background:linear-gradient(135deg,var(--clay-50),var(--clay-200));border-radius:24px;z-index:0;}
.portrait-about img{position:relative;z-index:1;width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 18%;border-radius:24px;border:1px solid var(--mist);box-shadow:var(--shadow-lg);display:block;}
.portrait-about .chip{position:absolute;z-index:2;left:16px;bottom:16px;display:inline-flex;align-items:center;gap:9px;background:rgba(255,255,255,.94);backdrop-filter:blur(6px);border:1px solid var(--mist);border-radius:100px;padding:8px 15px;font-size:12.5px;font-weight:500;box-shadow:var(--shadow);}
.portrait-about .chip .dot{width:9px;height:9px;border-radius:50%;background:#2Fae6b;}
@media(max-width:880px){.portrait-about{margin:0 auto 10px;}}

/* ===== HERO animé "sublime" ===== */
/* entrée en cascade */
@keyframes heroUp{from{opacity:0;transform:translateY(24px)}to{opacity:1;transform:none}}
.hero-c .badge,.hero-c h1,.hero-c .lead,.hero-c .cta,.hero-c .trust{opacity:0;animation:heroUp .9s cubic-bezier(.22,.61,.36,1) forwards;}
.hero-c .badge{animation-delay:.08s}
.hero-c h1{animation-delay:.20s}
.hero-c .lead{animation-delay:.5s}
.hero-c .cta{animation-delay:.64s}
.hero-c .trust{animation-delay:.8s}
/* titre : mot qui DÉFILE (rotation verticale, léger rebond) en MAJUSCULE bold + dégradé animé */
.hero-c h1 .static{display:block;}
.hero-c h1 .rotate{display:block;position:relative;height:1.12em;margin-top:.06em;}
.hero-c h1 .word{position:absolute;left:0;right:0;text-align:center;font-family:var(--sans);font-weight:700;text-transform:uppercase;letter-spacing:-1.5px;
  background:linear-gradient(100deg,#C05A38 0%,#8F3F26 28%,#E08B66 50%,#8F3F26 72%,#C05A38 100%);background-size:220% auto;
  -webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent;
  transform:translateY(100%);opacity:0;transition:transform .85s cubic-bezier(.16,1,.3,1),opacity .6s ease;animation:sheen 6s linear infinite;}
.hero-c h1 .word.active{transform:translateY(0);opacity:1;}
.hero-c h1 .word.exit{transform:translateY(-100%);opacity:0;transition:transform .85s cubic-bezier(.16,1,.3,1),opacity .5s ease;}
@keyframes sheen{to{background-position:-220% center}}
/* emblème vivant */
.hero-c .emblem{opacity:0;animation:fadeEmblem 1.5s ease .25s forwards;}
@keyframes fadeEmblem{to{opacity:.14}}
.hero-c .emblem svg{animation:floaty 9s ease-in-out infinite;}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-12px)}}
.hero-c .emblem .dash{transform-box:fill-box;transform-origin:center;animation:spin 32s linear infinite;}
.hero-c .emblem .chev{transform-box:fill-box;transform-origin:center;animation:chevpulse 5s ease-in-out infinite;}
@keyframes chevpulse{0%,100%{transform:translateY(2px)}50%{transform:translateY(-5px)}}
/* CTA principal : halo doux qui pulse pour attirer l'oeil */
.hero-c .cta .btn-primary{animation:ctaGlow 3.2s ease-in-out 1.2s infinite;}
@keyframes ctaGlow{0%,100%{box-shadow:0 10px 26px -12px rgba(192,90,56,.7)}50%{box-shadow:0 14px 34px -10px rgba(192,90,56,.95)}}

@media (prefers-reduced-motion:reduce){
  .hero-c .badge,.hero-c h1,.hero-c .lead,.hero-c .cta,.hero-c .trust{opacity:1;animation:none;}
  .hero-c .cta .btn-primary{animation:none;}
  .hero-c h1 .word{position:absolute;animation:none;transition:none;}
  .hero-c h1 .word.active{opacity:1;transform:none;}
}